Within Me

The client had strong expertise, but the feed lacked a cohesive strategy to turn that expertise into reach and engagement. Content was informative but relied heavily on straightforward education, with limited storytelling, strong hooks, or globally relevant topics.

We reshaped the strategy around stronger hooks, relatable and saveable education, recurring series, engaging carousels, talking-head Reels, and real parenting and teen challenges. We also shifted toward evidence-based, searchable content and broader global topics.

The result was a more engaging, recognisable, and authority-driven feed built to strengthen trust, reach the right audience, and expand beyond a primarily local presence.