Vitalis Living

The audit showed premium visuals but a fragmented system: text-heavy education, inconsistent branding, and posts that didn't link back to product. Three gaps stood out: no founder content to build trust, no product-stacking to show how products worked together, and testimonials stuck in story highlights instead of the feed.

We gave Vitalis a signature direction: a consistent “concerned friend” voice, one takeaway per post, science in plain language, plus a colour system per product and a recurring motif. We closed the gaps directly: Stack of the Week for pairings, Real Talk for reviews, Decoded for myth-busting.

The result: a feed that finally reads as one system, premium, consistent, and earning the trust the science was always there to back.