Lulu Studios

When we took on Lulu Studios, the brand had strong visual foundations but no system in place. Reels were underused, styling lacked variety, and content from the same shoots was scattered. Existing mini-series had potential but lacked structure and cadence.

We built a four-pillar system: The World of Lulu, The Making, On Her, and Lulu Curates, with defined formats and posting cadences. We formalised the existing series, introduced a minimum of 1x Reel per week across five formats, and created a shoot-grouping rule to give each collection a cohesive “drop moment” on the grid.

The result was a more cohesive content ecosystem, with stronger product storytelling, more consistent Reels for discovery, and a clearer structure for launches, craftsmanship, and brand POV.